Marketing & PR

marketing & pr

Every clients’ marketing requirements are different. we can tailor-make marketing packages to suit your business!

Collective Concepts understands that no two client’s needs are the same and therefore our Marketing and PR campaigns are as individual as your requirements.  Our team of marketing and PR specialists have finely tuned ears for listening and understanding what it is you want to say and then using their creative genius will design and implement a powerful campaign that grabs attention, delivers a clear message and most importantly – gets results.

We specialise in creating unique campaigns for tourism and hospitality businesses and events and because we know these areas intimately we know what works and what doesn’t.  Our innovative ideas will ensure a campaign that achieves the desired result and that is to get noticed!

Whether you require an ongoing marketing or PR service where we work as an extension of your existing team or a one-off contract we can design something to suit your budget.  Read more on our tourism marketing packages.

Do you need marketing or PR expertise?

Here are some instances where you could be helped by the specialist knowledge of a marketing and PR expert:

  •  If you’re having an event it is important that the message reaches your target market in a timely manner.  If you choose to use the services of a PR professional not only can they write the press releases, feature articles and advertising copy, they have the existing media relationships so your message is picked up straight away and reaches the right audience.
  • To maintain regular communication with your clients so they don’t forget about you.  This could take the form of a monthly e-newsletter.  Enlisting a marketing and PR expert to help with this is beneficial as they are master “wordsmiths”.  They turn the boring facts into something interesting and newsworthy and communicate your events, new products and business messages in a way that sounds natural and not “sales-y”.
  • Social media is a major component of any marketing or PR campaign but maintaining these sites can be time consuming.  Handing this over to a marketing and PR specialist will not only mean it is one less thing for you to worry about but you can rest assured that the right message is conveyed consistently through all social media channels.  Communication with your customers and clients is maintained in the way they want i.e. online, and this gives you unlimited word of mouth potential.
  • Got a new product but not sure the best way to let everyone know about?  Maybe you’re not sure how to target the right audience for the product.  These are things a marketing and PR specialist can assist with.  They can advise on the best way to market your new product, when and where to release it, promotional events to hold or attend and how to integrate social media into your campaign.

Collective Concepts can build a comprehensive marketing and PR campaign or just take care of one or some of the tasks below.  This is not an exhaustive list; if what you are looking for is not mentioned please give us a call because chances are we can still help

  • Press release writing
  • Copy for newspaper articles, features, advertising
  • Proofing and editing copy and design work
  • Web content – If you are wanting a new website or to refresh your current one and improve your SEO,  we are happy to recommend our friends at Energise Web
  • Copy for brochures or other promotional collateral
  • Social media campaigns (Facebook, Twitter monitoring and responding), blogging
  • Newsletter  content
  • Advertising and media planning
  • Brand development and awareness
  • Organisation of promotional events, product launches, networking events (see Event Management)

What we can do for you is limited only by imagination so we let ours run wild.  Our innovation and creativity is underpinned by strong business acumen and professionalism and has been responsible for helping a wide range of clients.  Past and present clients include: Family Parks NZ, The Kauri Museum, NorthTec, NZ Chambers of Commerce Northland,  Choose Life Charity, Rugby World Cup 2011 (Northland Regional Festival Coordinator) and Northland Chefs Association.

Talk to us today about how we can help you.