About Us

Founded in Northland in 2008, by Kate Blundell, Collective Concepts has been Christchurch based since 2013 working nationally with a range of corporate, local government and private clients to create events, brand activations, conferences, weddings and hospitality experiences that are meaningful, memorable, and measurable; from our initial meeting until the completion of each project.

Events, weddings and hospitality experiences are designed, planned and delivered in house at Collective Concepts, alongside our network of highly talented suppliers, bringing their expertise in the lead up and on the day, to help bring our clients’ objectives to life.

Collective Concepts personal approach, underpinned by an uncompromising adherence to professional standards, has been recognised as being responsible for creating many unforgettable experiences. We believe that by engaging Collective Concepts as your planning and delivery team, that you, and your guests will rave about an exceptional occasion.

Our Vision

Our in house team of professionals and talented supplier network share a common vision: to deliver unforgettable event, wedding and hospitality experiences that share the unique stories of the people, products, and places we represent, in a way that leaves an impression long after the occasion is over.



Kate Blundell – Founder and Director

As Founder and Director of Collective Concepts, I have extensive experience working with corporate and private clients in event management, wedding planning, brand engagement, digital marketing, PR and sponsorship management, and vocational and management training in tourism and hospitality; in New Zealand and offshore.

After graduating from Christchurch Polytechnic (CPIT) I began my career in the hotel industry for international hotel group Millennium Hotels and Resorts as a food and beverage supervisor quickly working my way up the ranks holding positions such as Restaurant Manager, Conference Sales Manager, Hotel Sales Manager and Food & Beverage Manager. In 2003 I moved to Northland and fell in love with the beautiful region I was proud to call home for many years.

During my time in Northland my focus moved from food and beverage management and hotel sales, to creating unforgettable bespoke events and experiences using a winning combination of the stunning location, locally inspired food & beverage, exceptional service and world class experiences – a simple philosophy I now follow no matter the event, location or client.

Having gained further experience in Australia as the Meeting & Events Director for Crowne Plaza Hotel, Sydney I returned to Northland and established Collective Concepts Ltd in 2008, with the goal of providing specialist services to the events, weddings, hospitality and tourism sectors throughout New Zealand.

In 2010, alongside Collective Concepts, I began working as a tutor on the Hospitality Management program at NorthTec. The opportunity to work with upcoming tourism and hospitality professionals in the classroom, restaurant, at events, and in the regional & national competition arena reignited my passion for personal learning and development resulting in the completion of a Graduate Diploma in International Hotel Management in 2013 through AUT.

In 2013, after 10 years away, I returned home to Christchurch with my husband Jason, to continue my work at Collective Concepts and take up the role as a Hospitality Management tutor at Ara Institute of Canterbury (formerly CPIT). My specialist teaching and knowledge areas are human resource management, strategic leadership, event management, food and beverage control systems, guest experience, sales skills, and digital marketing.

My extensive background in adult education and vocational training is now utilised by our Collective Concepts clients as part of our tourism and hospitality specific consultation and training offering, both privately and within the Regional Business Partner Network.Kate Blundell - Collective Concepts

In August 2014, Jason and I welcomed our daughter, Jessica, into our busy lives and in February 2018 completed our family with the arrival of our son, Harrison. When our children are not in school or preschool, they may be found as part of the back of house team – it’s fair to say that a love of food, events, travel and hospitality is firmly ingrained in our family!

As a passionate tourism and hospitality professional I have a desire to use my wealth of knowledge and experience to ensure every client I work with is delivered a truly memorable service that exceeds their expectations every time.


  • Graduate Diploma in International Hotel Management
    Graduated December 2013 through AUT
  • National Certificate in Adult Teaching
    Graduated November 2012 through NorthTec
  • Diploma in Food Preparation and Cooking (Culinary Arts)
    Awarded December 2011 through City & Guilds
  • Level 4 Cookery with strands in Seafood & Pasta
    Awarded July 2011 through HSI
  • New Zealand Diploma in Hospitality Management
    Graduated March 2002 through CPIT
  • Certificate in Cookery
    Graduated March 2002 through CPIT & City & Guilds

Current Memberships:


Meet the team

Stephanie Mitchell, Event and Wedding Coordinator

Stephanie is a born and raised Cantabrian with a true passion for creating memorable guest experiences within the hospitality and tourism industries. Our resident go getter went straight from school

to Thailand for two years to work at a luxury hotel as a management trainee – working in all aspects of the hotel including kitchen, front of house, housekeeping and front office. On her return to Christchurch, Stephanie completed her Diploma in Hospitality Management at Ara Institute of Canterbury, graduating in 2017, and has since been gaining valuable experience in some of Christchurch’s best hospitality destinations.

Since meeting Kate during her time at Ara, Stephanie has been on the casual event and wedding team roster, and we are now delighted to have her as a permanent team member supporting our clients on their event and wedding planning journey.


  • Diploma in Hospitality Management
    Graduated December 2017 through Ara Institute of Canterbury

Emily Beever, Digital Marketing Coordinator

Emily Beever- Collective Concepts Digital Marketing CoordinatorEmily believes in the power of creativity to make an idea come to life. From crafting brands from scratch, to starting her own Instagram passion project, @booksemilyread, she loves inspiring audiences into thinking differently or taking action. She graduated in 2019 and has been working part-time as a freelance creative ever since, working for a bunch of small businesses and startups. These include Onyou (an upcoming online ethical fashion marketplace) and The Book Shoppe (a bookish merchandise and book box subscription service).
Emily also has 6+ years of sales experience. Most recently managing the team of a Leading International Eyewear Brand. She supported them with local marketing that helped connect with local community and grow customer base even further.


  • Bachelor of Design (Majoring in Visual Communications)
    Graduated December 2019 through Ara Institute of Canterbury
  • Certificate of Design 
    Graduated December 2016 through Ara Institute of Canterbury




Banner image by Krystle Photography 


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