About Us

Founded in Northland in 2008 by Kate Blundell, Collective Concepts is now a Christchurch based company specialising in professional event management and delivery, experiential and digital brand engagement, and wedding planning and coordination, for for a wide range of clients; both on and offshore.

In 2019, Collective Concepts began offering a comprehensive 4 step digital marketing system uniquely designed for tourism, hospitality and event businesses to enable them to engage their audience, increase their brands’ digital footprint and drive online and offline sales for their business.

Collective Concepts personal and professional approach, underpinned by an uncompromising adherence to professional standards, has been recognised as being responsible for providing many unforgettable experiences.

Our local team of professional staff and specialist contractors endeavour to outdo ourselves every time, and believe that by including Collective Concepts in your next project, that you, and your stakeholders will be raving about an exceptional event, wedding or brand engagement experience, long after the memories are made.

Kate Blundell – Founder and Director

Kate Blundell – Collective ConceptsAs Founder and Director of Collective Concepts, I have extensive experience working with corporate and private clients in event management, wedding planning, brand engagement, digital marketing, PR and sponsorship management, and vocational and management training in tourism and hospitality; in New Zealand and offshore.

After graduating from Christchurch Polytechnic (CPIT) I began my career in the hotel industry for international hotel group Millennium Hotels and Resorts as a food and beverage supervisor quickly working my way up the ranks holding positions such as Restaurant Manager, Conference Sales Manager, Hotel Sales Manager and Food & Beverage Manager. In 2003 I moved to Northland and fell in love with the beautiful region I was proud to call home for many years.

During my time in Northland my focus moved from food and beverage management and hotel sales, to creating unforgettable bespoke events and experiences using a winning combination of the stunning location, locally inspired food & beverage, exceptional service and world class experiences – a simple philosophy I now follow no matter the event, location or the client.

Having gained further experience in Australia as the Meeting & Events Director for Crowne Plaza Hotel, Sydney I returned to Northland and established Collective Concepts Ltd in 2008, with the goal of providing specialist planning and marketing services to Kate Blundell - Air Liquide Christchurch Filling Facility Opening 2018the events, weddings, hospitality and tourism sectors throughout New Zealand.

In 2010, alongside Collective Concepts, I began working as a tutor on the Hospitality Management program at NorthTec. The opportunity to work with upcoming tourism and hospitality professionals in the classroom, restaurant, at events, and in the regional & national competition arena reignited my passion for personal learning and development resulting in the completion of a Graduate Diploma in International Hotel Management in 2013 through AUT.

In 2013, after 10 years away, I returned home to Christchurch with my husband Jason, to continue my work at Collective Concepts and take up the role as a part time Hospitality Management tutor at Ara Institute of Canterbury (formerly CPIT). My specialist teaching and knowledge areas are strategic human resource management, strategic leadership, event management, food and beverage control systems, guest experience, sales skills, and digital marketing.

My extensive background in adult education and vocational training is now utilised by our Collective Concepts clients as part of our tourism and hospitality specific service offering within the Regional Business Partner Network.Kate Blundell - Collective Concepts

In August 2014, Jason and I welcomed our daughter, Jessica, into our busy lives and in February 2018 completed our family with the arrival of our son, Harrison. When our children are not in school or preschool, they may be found as part of the back of house team – it’s fair to say that a love of food, events, travel and hospitality is firmly ingrained in our family!

As a passionate hospitality professional I have a desire to use my wealth of knowledge and experience to ensure every client I work with is delivered a truly memorable service that exceeds their expectations every time.


  • Graduate Diploma in International Hotel Management
    Graduated December 2013 through AUT
  • National Certificate in Adult Teaching
    Graduated November 2012 through NorthTec
  • Diploma in Food Preparation and Cooking (Culinary Arts)
    Awarded December 2011 through City & Guilds
  • Level 4 Cookery with strands in Seafood & Pasta
    Awarded July 2011 through HSI
  • New Zealand Diploma in Hospitality Management
    Graduated March 2002 through CPIT
  • Certificate in Cookery
    Graduated March 2002 through CPIT & City & Guilds

Current Memberships:


Meet the team

Maud Jumelle, Brand Strategy and Digital Marketing Specialist

Maud Jumelle - Collective Concepts Brand and Digital Marketing SpecialistMaud has extensive digital marketing experience in both the tourism and hospitality industries.  After managing a large marketing budget for Accor Hotel Group in France, she relocated to New Zealand and settled in Kaikoura where she managed a luxury lodge and restaurant alongside her partner. Now living in Christchurch, she is passionate about showcasing and promoting New Zealand locally and to the world through online media.


Sasha Budd, Digital Marketing Coordinator

Sasha grew up in Queenstown and was exposed to and began working in the tourism and hospitality industry early on. After high school, Sasha completed a Diploma in Web Development & Design, as well as a Diploma in Business, while working in the hospitality industry. During her experience managing a range of venues such as restaurants, cafes, and breweries, Sasha developed a love for all things events and marketing. Now completing a Bachelor of Applied Management (Marketing), Sasha is passionate about the evolving world of digital & social media and marketing.


Steph Mitchell, Event and Wedding Coordinator

Steph is a born and raised Cantabrian with a true passion for creating memorable guest experiences within the hospitality and tourism industries. Our resident go getter went straight from school to Thailand for two years to work at a luxury hotel as a management trainee – working in all aspects of the hotel including kitchen, front of house, housekeeping and front office. On her return to Christchurch, Steph completed her Diploma in Hospitality Management at Ara Institute of Canterbury, graduating in 2017, and has since been gaining valuable experience in some of Christchurch’s best hospitality destinations.

Since meeting Kate during her time at Ara, Steph has been on the casual event and wedding team roster, and we are now delighted to have her as a permanent team member supporting our clients on their event and wedding planning journey.


Victoria Wray, Project Coordinator and Administration Support

Victoria has been a part of the wedding industry since 2015 as the director and choreographer of The First Dance Wedding Choreography.  When Victoria is not helping couples create beautiful wedding dances or being a busy (dance) mum for her two young daughters, you will find her in the Collective Concepts office coordinating a range of exciting projects with the team for our event, wedding and digital brand strategy clients.