About Us

Originally established in Northland in 2008, Collective Concepts is now Christchurch based working with clients on their events and weddings all over New Zealand.

Collective Concepts specialises in the areas of event & wedding planning; experiential marketing and public relations advice and services for events, tourism and hospitality businesses; and event sponsorship management for New Zealand and offshore clients.

Our personal and professional approach has been recognised as being responsible for providing an unforgettable experience. We pride ourselves on being able to relate to our clients and deliver solutions that fit their specific requirements – no two events, weddings or experiences are the same.

We endeavour to outdo ourselves every time and believe that by including Collective Concepts in your planning team you and your guests will rave about the exceptional event experience.

Kate Blundell – Director, Event Manager and Wedding Planner 

Kate Blundell – Collective ConceptsAs Founder and Director of Collective Concepts, I have extensive experience working with corporate and private clients in event management, wedding planning, marketing and sponsorship management in New Zealand and offshore.

After graduating from Christchurch Polytechnic (CPIT) I began my career in hotels for international hotel group Millennium Hotels and Resorts as a food and beverage supervisor quickly working my way up the ranks holding positions such as Restaurant Manager, Conference Sales Manager, Hotel Sales Manager and Food & Beverage Manager. In 2003 I moved to Northland and fell in love with the beautiful region I was proud to call home for many years.

During my time in Northland my focus moved from food and beverage management and hotel sales to creating unforgettable bespoke events using a winning combination of the stunning location, locally inspired food & beverage, exceptional service and world class experiences – a simple philosophy I now follow no matter the event, location or the client.

Having gained further experience in Australia as the Meeting & Events Director for Crowne Plaza Hotel, Sydney I returned to Northland and established Collective Concepts in 2008 with the aim to provide specialist planning and marketing services to the events, tourism and wedding sectors throughout New Zealand.

In 2010, alongside Collective Concepts, I began working as a tutor on the Hospitality Management program at NorthTec. The opportunity to work with upcoming tourism and hospitality professionals in the classroom, restaurant, at events, and in the regional & national competition arena reignited my passion for personal learning and development resulting in the completion of a Graduate Diploma in International Hotel Management in 2013 through AUT.

In 2013 I returned home to Christchurch with my husband Jason, after 10 years away, to continue my work at Collective Concepts and take up the role as a part time hospitality management tutor at Ara Institute of Canterbury (formerly CPIT).

In August 2014 Jason & I welcomed our lovely daughter Jessica into our family. When she is not at preschool, Jessica may be found at events as part of the set up team – we will have her setting up and styling venues before we know it!

As a passionate hospitality professional I have a desire to use my wealth of knowledge and experience to ensure every client I work with is delivered a truly memorable service that exceeds their expectations every time.


  • Graduate Diploma in International Hotel Management
    Graduated December 2013 through AUT
  • National Certificate in Adult Teaching
    Graduated November 2012 through NorthTec
  • Diploma in Food Preparation and Cooking (Culinary Arts)
    Awarded December 2011 through City & Guilds
  • Level 4 Cookery with strands in Seafood & Pasta
    Awarded July 2011 through HSI
  • New Zealand Diploma in Hospitality Management
    Graduated March 2002 through CPIT
  • Certificate in Cookery
    Graduated March 2002 through CPIT & City & Guilds

Current Memberships:

  • Christchurch and Canterbury Convention Bureau
  • New Zealand Association of Event Professionals
  • New Zealand Chambers of Commerce Northland