About Us

Originally established in Northland in 2008, Collective Concepts is now Christchurch based working with clients on their events, marketing campaigns and weddings all over New Zealand.

Collective Concepts specialises in the areas of event & wedding planning; experiential marketing and public relations advice and services for events, tourism and hospitality businesses; and event sponsorship management for New Zealand and offshore clients.

Our personal and professional approach has been recognised as being responsible for providing an unforgettable experience. We pride ourselves on being able to relate to our clients and deliver solutions that fit their specific requirements – no two events, weddings or experiences are the same.

Our local team of professional staff and specialist contractors endeavour to outdo ourselves every time, and believe that by including Collective Concepts in your planning and delivery team, that you, your guests and customers will rave about an exceptional experience.

Kate Blundell – Founder and Director

Kate Blundell – Collective ConceptsAs Founder and Director of Collective Concepts, I have extensive experience working with corporate and private clients in event management, wedding planning, marketing, PR and sponsorship management in New Zealand and offshore.

After graduating from Christchurch Polytechnic (CPIT) I began my career in hotels for international hotel group Millennium Hotels and Resorts as a food and beverage supervisor quickly working my way up the ranks holding positions such as Restaurant Manager, Conference Sales Manager, Hotel Sales Manager and Food & Beverage Manager. In 2003 I moved to Northland and fell in love with the beautiful region I was proud to call home for many years.

During my time in Northland my focus moved from food and beverage management and hotel sales, to creating unforgettable bespoke events using a winning combination of the stunning location, locally inspired food & beverage, exceptional service and world class experiences – a simple philosophy I now follow no matter the event, location or the client.

Having gained further experience in Australia as the Meeting & Events Director for Crowne Plaza Hotel, Sydney I returned to Northland and established Collective Concepts in 2008 with the aim of providing specialist planning and marketing services to the events, tourism and wedding sectors throughout New Zealand.

In 2010, alongside Collective Concepts, I began working as a tutor on the Hospitality Management program at NorthTec. The opportunity to work with upcoming tourism and hospitality professionals in the classroom, restaurant, at events, and in the regional & national competition arena reignited my passion for personal learning and development resulting in the completion of a Graduate Diploma in International Hotel Management in 2013 through AUT.

In 2013, after 10 years away, I returned home to Christchurch with my husband Jason, to continue my work at Collective Concepts and take up the role as a part time Hospitality Management tutor at Ara Institute of Canterbury (formerly CPIT).

In August 2014 Jason and I welcomed our daughter, Jessica, into our busy lives and in February 2018 completed our family with the arrival of our son, Harrison. When our children are not in preschool, they may be found at events as part of the set up team – it’s fair to say that a love of food, travel and hospitality is firmly ingrained in our family!

As a passionate hospitality professional I have a desire to use my wealth of knowledge and experience to ensure every client I work with is delivered a truly memorable service that exceeds their expectations every time.


  • Graduate Diploma in International Hotel Management
    Graduated December 2013 through AUT
  • National Certificate in Adult Teaching
    Graduated November 2012 through NorthTec
  • Diploma in Food Preparation and Cooking (Culinary Arts)
    Awarded December 2011 through City & Guilds
  • Level 4 Cookery with strands in Seafood & Pasta
    Awarded July 2011 through HSI
  • New Zealand Diploma in Hospitality Management
    Graduated March 2002 through CPIT
  • Certificate in Cookery
    Graduated March 2002 through CPIT & City & Guilds

Current Memberships:

  • Christchurch and Canterbury Convention Bureau
  • New Zealand Event Association
  • New Zealand Chambers of Commerce Northland

Meet the team

Louise Marks, Events & Digital Marketing Executive

With over a decade of international event management experience, Louise has delivered complex and challenging events, enjoying the variation and satisfaction each event offers.
In more recent years, she created and managed a digital marketing company which provided products that inspired consumers to engage with brands through social media at events and activations.