Collective Concepts Digital Client Marketing Survey

Your business name*
Your name*

First

Last
Your email address*

Save and Continue Later

About your business and your products
1. Tell us about your business: when did you start it, who is running it, are you part of an organisation or a chain?*
2. How many staff do you have, what are their roles?*
3. Describe your product*
Eg. if accommodation: how many rooms or sites, type of rooms, services
4. Tell us about the location of your business.*
What is special, what are the things to do locally, where would you recommend your guests to go to for a meal?
5. When is your peak, high, shoulder and low seasons?*
6. Do you classify your product as being: low, medium, high end or luxury?*
7. What do you consider to be your unique selling points?
Eg. sustainable, pet friendly, ideal for couples, no child policy…
8. What deals or discounts have you offer in the past? Who was your intended target market for your offer?
9. Which businesses do you consider as being your 3 main competitors?*

Save and Continue Later

About your customers
1. Who are your customers?*
Please provide a description. Tell us their average age range, where they live, their socio-professional category. Are they couples or families? Are they retired?
2. Do you want to target another type of customer? If so, what is the ideal profile?
3. What is your current market mix (percentage)?*
Domestic VS international travelers (pre-Covid19) / Returned VS new customers / Walk-in VS booked-in / Permanent VS casual? Leisure VS Business? If you don’t have figures, please try to describe with your own words, which is the most representative of each category.

Save and Continue Later

Your objectives

Let us know your business objectives. They can be about quantity and/or quality. You can select several objectives.
Quantity
- More sales in general, all year round
- More bookings or sales of a specific product
- More direct bookings VS third-party websites (ex booking.com)
- Longer stays (if accommodation provider)
Quality
- Increase your brand awareness
- Increase the loyalty of your customers
- Reach different type of customers (ex transition between the international market to the domestic one)
- Promote a new product or service
Other
If none of these objectives listed above are yours, please describe them here.

Save and Continue Later

Your website
1. Who created your website?
2. Does it have a Content Management System connect to it? Which one?
Eg. Wordpress, Square Space, custom built
3. Does it have a an Analytics tool connect to it? Which one?
Eg. Google Analytics
4. Do you do any content updates yourself?
5. Do you have a booking engine system on your website? If yes, which one?

Save and Continue Later

Your marketing

Tell us about your marketing and communication activity.
1. Your current sales channels: please list all channels on which you sell your product or service.*
Eg. Own website, Booking.com, GrabOne, Trademe, travel agent, wholesaler
2. Your current online marketing/communication channels: please list all online channels you are on*
Eg. Facebook, Instagram, Pinterest, Youtube…
3. Do you have an email list of customers and potential customers?
If yes: how do you collect email addresses? How often do you send them email/newsletter? Which tool are you using?
4. Your past campaigns: have you run online advertising during the past 2 years?
Eg. Google Adwords, Facebook ads? What was the budget?
5. Do you work with any other communications/marketing agency/contractor?
6. Do you know your percentage of direct bookings VS third-party websites bookings?
Please indicate a percentage
7. Are you involved with / a member of the Regional Tourism Organisation / I-Site / District Council of your region? If yes, explain your relationship.
Eg. your business is in Canterbury and you are part of the ChristchurchNZ Business Partner Programme
8. Do you do any offline marketing?
Eg. flyers/brochures, signage, press, radio?
9. What sort of content are you able to provide us with?*
Eg. photos, videos, blogs? How reguarly? What quality are the images / video? – high definition?
10. How much are you allocating for marketing (all included) this financial year?*
11. How do you meaure the results of your marketing spend?

Save and Continue Later

Channel and login information required

We need to access your marketing channels and analytics tools to analyse what has been done in the past, what is working and what is not, and to learn more about your audience.
Please download the document below for the list of logins and details required.
Please download and fill in the login information document
Please attach your logo files
(high definition if possible)
Drop files here or

Accepted file types: jpg, gif, png, pdf, psd, pnd, eps, Max. file size: 99 MB, Max. files: 3.
Please attach your brand guidelines (if applicable)
Drop files here or

Accepted file types: jpg, gif, png, pdf, psd, pnd, eps, Max. file size: 99 MB, Max. files: 3.

Save and Continue Later

Collective Concepts Digital Client Marketing Survey

Step 1 of 7

About your business and your products

About your customers

Your objectives

Your website

Your marketing

Channel and login information required