Event Tourism in New Zealand

Powhiri at a Collective Concepts Event TourismNew Zealand is a scenically stunning destination with diverse landscapes, offering unique experiences in both the North and South Island and making it the perfect event tourism destination for both business and pleasure.

With so many awe-inspiring back-drops throughout the country from majestic mountain ranges, fjords, natural bush and forests, golden sand beaches, volcanic plateaus and geothermal wonderlands, there is no wonder many regions around New Zealand already play host to a number of festivals, shows and events.  No matter the season, New Zealand can offer the perfect location hand in hand with great Kiwi culture and hospitality from experienced conferencing and event professionals.

A sports enthusiastic country, New Zealand has played host to a number of high profile sporting events such as the Rugby World Cup 2011, British Lions Tour 2005, America’s Cup sailing world championship and the Commonwealth Games (Auckland, 1990).  Alongside these one-off events, New Zealand has an array of annual events attracting local and international tourists, such as the World Rugby 7’s, Queenstown Winter Festival, V8 Supercars and a fine selection of food, wine and art festivals, with each region offering its own gourmet specialties.

For an international business group looking for an exclusive destination to host an event or conference, New Zealand is a perfect choice.  With a range of first-class venues and facilities and so much happening year-round it is a great opportunity to time a business event or conference around one of the exciting events New Zealand already plays host to.  When organising an international conference or event it is always best to work alongside an experienced event management professional or PCO.  They can offer a wealth of knowledge and advice regarding which region will suit your individual requirements and offer delegates the best experience.  Event Management and PCO services include venue feasibility and selection, financial and budget management, marketing and promotion, sponsorship and exhibition management, negotiation and contracting of event suppliers, design and print services, registration management, administrative support and on-site facilitation and management.

Event tourism is not just for the business traveller.  Any visitor to New Zealand can benefit from coinciding their holiday with attendance at a summer music festival, comedy festival, winter games or international pop or rock concert.  New Zealander’s love events so you will have the added benefit of rubbing shoulders with locals in a fun and entertaining environment.

With a destination such as New Zealand there are plenty of options for pre or post event touring.  There truly is something for everyone; bungy jumping from the Kawerau bridge in Queenstown for the thrill seeker, bush walking in the Tongariro National Park for the nature lover, visiting the Cadbury Chocolate factory in Dunedin for the chocoholic foodie, visiting the unique shipping container shopping mall in Christchurch for the shopaholic, swimming with the dolphins in Northland for serenity lovers and much more for everyone in between.  New Zealand being a compact country it is possible to take in a number of attractions no matter the time frame but it is advisable to have your itinerary planned in advance to ensure you fit everything in and make the most of every moment!

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