Brand Engagement and Digital Marketing Reviews


Tipapa estate logo               The Woolshed logo

“We first met with Kate of Collective Concepts to discuss the practicalities of running an event venue and BnB when we were considering the purchase of our new home before the advent of Covid-19. We marketed with Collective Concepts so that by the time purchase was completed – the week before lockdown – we already had wedding bookings. Kate’s experience and contacts in the wedding and event business in turn gives us an amazing advantage. It also means her handling of venue queries is of exceptional value to both the clients and us!
Our business started post-lockdown, so this has been a huge challenge. The marketing plan created with Collective Concepts has given us confidence and clear direction, while their reporting shows us not only that we are on-track to, but also where we are focused ahead.
Their handling of our digital marketing has been outstanding. We feel our website and social media truly reflect us and are attracting just the clients we are aiming for. We see ourselves not just surviving but thriving with the support of the Collective Concepts team.

Jane & Stewart Whiteside, Owners, Tipapa Estate & The Woolshed at Tipapa



“Thanks for your support during the DramFest. The activity was very successful and everyone was delighted.
Your team did a fantastic job, not only doing the labeling very well but also very engaging with everyone at the stand. Great job!”
Alfonso Castillo, Asia Pacific Marketing Manager, Diplomatico Rum


“Collective Concepts were contracted to SHAREaCAMPER for their brand engagement expertise in the tourism market. They set us up with a clear strategy of what we needed to achieve in order to boost audience reach and engagement, created and managed content for multiple social media accounts, wrote regular blogs for our New Zealand and Australian websites, and produced newsletters specifically targeted to our audiences. Along with these services, Collective Concepts helped us to measure our results and were agile in responding to our audience preferences. The strategy worked as promised and has now been transitioned to our in-house team with guidance from Collective Concepts. I found working with Kate was always a pleasure. Her communication and pro-activity were excellent.
I would highly recommend Collective Concepts.”
Angela Sumners, Director of Sales and Partnerships, SHAREaCAMPER



      North South HPFP-logo-orange-square-cmyk sleepy-tent-1305870
“Kate and the Collective Concepts team have been contracted by Family Parks to market our network of New Zealand holiday parks since the beginning of 2013. Since joining the “family” Kate has worked hard to increase awareness of the brand and individual parks within the network to domestic and international audiences; with particular success in the motorhome and rental car markets. Kate networks closely with our New Zealand parks to ensure they are supported and guided to gain the best results for their individual parks as part of the Family Parks marketing group.”
Karl Heyman, CEO, Family Parks Australia and New Zealand.


Matauri Bay Rocks

“In 2011 Collective Concepts was contracted by Whangarei District Council to facilitate the development of the Northland Event Strategy.  This involved the coordination of representatives from four Councils within Northland and various other agencies including Chamber of Commerce, Destination Northland, Te Puni Kokiri and Sport Northland. Despite numerous challenges, Kate and her team at Collective Concepts competently and professionally ensured the smooth progress and timely delivery of the strategy.  Collective Concepts strengths lay in the attention to detail and they are totally trustworthy and have sound business acumen.”
Peter J. Gleeson, Economic Development Manager, Whangarei District Council.


“The Kauri Museum at Matakohe has employed Collective Concepts for the past two years in a marketing role.  During this time Kate and her team have shown they are professional, and above all, have always worked with integrity.  Collective Concepts marketed The Kauri Museum well over the over the Rugby World Cup period and during a depression in tourism in our area that the industry has found difficult especially with a drop in coach figures.  The 26 week programme has been a success showing that although the coach figures are down the numbers in the FIT market – where Collective Concepts have marketed, has been maintained at The Kauri Museum.”
Betty Nelley, Chief Executive Office, The Kauri Museum.

Meetings News Ad 2007 174 X 60

“While I was General Manager of the Copthorne Hotel & Resort Bay of Islands, Kate Claydon of Collective Concepts produced the “Clear Skies Conference & Event Innovation in Northland” brochure.  Kate was charged with the concept, sourcing advertisers, production, distribution, third party suppliers and budget of this brochure which was delivered to her high standards.  I have no hesitation in recommending Collective Concepts for any brochure publication.”
David Perks, CEO, Positively Wellington Tourism.

Back to top