Event & Tourism Marketing Reviews


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“Kate and the Collective Concepts team have been contracted by Family Parks to market our network of New Zealand holiday parks since the beginning of 2013. Since joining the “family” Kate has worked hard to increase awareness of the brand and individual parks within the network to domestic and international audiences; with particular success in the motorhome and rental car markets. Kate networks closely with our New Zealand parks to ensure they are supported and guided to gain the best results for their individual parks as part of the Family Parks marketing group.”
Karl Heyman, General Manager, Family Parks Australia and New Zealand.

Matauri Bay Rocks

“In 2011 Collective Concepts was contracted by Whangarei District Council to facilitate the development of the Northland Event Strategy.  This involved the coordination of representatives from four Councils within Northland and various other agencies including Chamber of Commerce, Destination Northland, Te Puni Kokiri and Sport Northland. Despite numerous challenges, Kate and her team at Collective Concepts competently and professionally ensured the smooth progress and timely delivery of the strategy.  Collective Concepts strengths lay in the attention to detail and they are totally trustworthy and have sound business acumen.”
Peter J. Gleeson, Economic Development Manager, Whangarei District Council.


“The Kauri Museum at Matakohe has employed Collective Concepts for the past two years in a marketing role.  During this time Kate and her team have shown they are professional, and above all, have always worked with integrity.  Collective Concepts marketed The Kauri Museum well over the over the Rugby World Cup period and during a depression in tourism in our area that the industry has found difficult especially with a drop in coach figures.  The 26 week programme has been a success showing that although the coach figures are down the numbers in the FIT market – where Collective Concepts have marketed, has been maintained at The Kauri Museum.”
Betty Nelley, Chief Executive Office, The Kauri Museum.

Meetings News Ad 2007 174 X 60

“While I was General Manager of the Copthorne Hotel & Resort Bay of Islands, Kate Claydon of Collective Concepts produced the “Clear Skies Conference & Event Innovation in Northland” brochure.  Kate was charged with the concept, sourcing advertisers, production, distribution, third party suppliers and budget of this brochure which was delivered to her high standards.  I have no hesitation in recommending Collective Concepts for any brochure publication.”
David Perks, CEO, Positively Wellington Tourism.