Industry Consultation & Training

Collective Concepts Digital MarketingWe offer training and capability building to managers and teams covering a range of topics within our areas of specialty and real-world experience.

Consultation and training is designed for Tourism, Hospitality and Event business owners and/or managers who wish to grow their own capability while building robust systems within their businesses.

We welcome the opportunity to tailor our services to your unique situation or we have a range of workshops to choose from, that are also registered for provision through the Regional Business Partner Voucher Funding Schemes*.

Contact us to discuss your consultation and training needs today!




Digital marketing strategy coaching for the tourism, hospitality & event industries

Collective Concepts Digital MarketingDeveloping a robust digital marketing strategy for the domestic tourism and hospitality market will keep you focussed, grow your business, and ensure you are ready to welcome international guests when the borders reopen.

This intensive, one-to-one digital marketing strategy coaching programme is designed for tourism, hospitality and event business owners and managers who want to increase their capability, embed best practice digital marketing practices into their everyday business, and promote products or services suited to their target market, and attract new and repeat business.

One-to-one coaching programme participants will leave with actionable steps, resources, and tips for creating and implementing an achievable digital marketing strategy within their own workplace.

Indicative session content:
Each session builds on from the last and at the end of the coaching programme the participant will have created a digital marketing strategy to implement within their own business.

Session 1:

  • Review business questionnaire and set framework for sessions
  • Overview of industry specific online marketing and social media platform trends
  • Understanding web-based marketing and the importance of website SEO
  • Understanding digital analytics and how to use the data decision making your business
  • How to complete a social media platform audit and take action from your findings

Session 2:

  • Tools required for developing a digital marketing strategy
  • Competitor bench marking – what is it and how to undertake an analysis
  • Target markets – how to determine your target market and/or reach new markets
  • Tips for using digital marketing as a product development tool for the domestic tourism and hospitality market

Session 3:

  • Choosing and setting up apps for building a valuable database
  • Systems and processes for creating newsletters and blogs
  • How to use joint promotions to grow your audience
  • Mapping and integrating the online and offline customer experience

Session 4:

  • Overview of paid digital advertising possibilities – Social and Google Ads
  • Overview of distribution channels for your business
  • When and what to outsource
  • Bringing it all together – creating actionable steps and a 12-month digital marketing budget to support your digital marketing strategy
  • Reporting and measuring your actions

Delivery methods available

  • One-on-one coaching, either face to face or via Zoom

Time commitment

  • Discovery call or Zoom and questionnaire to help create customised coaching plan (2hrs)
  • Coaching sessions – face to face or via Zoom (4x 4hr sessions + up to 2x additional sessions as required)
  • Post coaching sessions followup calls or Zoom sessions (2x 1hr)

Total: 20-28 hrs + 12-16hrs time commitment for the business owner to prepare for sessions


  • One-on-one coaching: From $3900+GST – $5400+GST, based upon individual requirements.

Travel costs may apply for face-to-face coaching sessions outside of Christchurch.


How to run paid social media campaigns for hospitality, tourism and event businesses

This service provides tourism and hospitality business owners with one-on-one support that is part strategic consultation and part coaching to provide you with the skills and knowledge needed to manage your own successful paid social media campaigns.

This service can include:

  • Set up and/or optimising social media channels that are relevant to your business: Facebook, Instagram, Linkedin, Google, Pinterest, etc.
  • How to use your marketing strategy and organic social media results to guide decision making and content creation for paid social media campaigns

Understanding Facebook Business Manager:

  • Creation of the account if needed
  • Facebook Ads Manager
  • Set up (billing, roles…)
  • Features and functionality

Facebook advertising:

  • Audience creation: creation of targeted and custom audiences for your business
  • Remarketing: events creation for Facebook pixel installed on your website + how / when to remarket
  • Ads setup: how to create and copy write ads that engage your desired audience
  • How to boost posts
  • Analytics: which KPI’s to monitor and to interpret the results


  • Ads setup through Facebook Ads manager
  • How to boost a post on Instagram only
  • How to access and use insights and monitoring

In-house coaching:

  • In-house coaching session/s to help you confidently manage and review your paid social media campaigns


  • One-on-one consultation and in-house training: $225+GST per hour (min 2 hrs)


Managing costs and maximising revenue opportunities for hospitality managers Collective Concepts Industry Training and Consultation

Hospitality is a dynamic industry and to take your hospitality business to the next level requires skill and careful management by competent leaders. Cost management is a vitally important skill for all hospitality business owners and managers to master to ensure the profitability and longevity of their business.

Throughout the workshop series participants will gain practical skills to monitor and manage costs and develop strategies to maximise profits without sacrificing the quality of the guest experience.  Participants will leave with business tools to implement measurable changes onto their businesses.

Delivery methods available:

  • One-on-one coaching, either face to face or via Zoom
  • Workplace training, either face to face or via Zoom
  • Group workshop

This hands-on workshop is broken into four sessions:

  • Session 1:  Understanding hospitality control systems
  • Session 2:  Beverage management: list planning, costings, stock control and technology
  • Session 3:  Menu management: food costing, menu engineering and technology
  • Session 4:  Maximising revenue opportunities: sales skills and staff incentives

Following the workshop series, participants will be provided with a 1 hour one-on-one coaching session to answer any business specific questions to aid implementing the session based learning into their business or to discuss or remedy an existing challenge.


  • One-on-one coaching and workplace training: From $325+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
  • Group Workshop: 4 x 3.5 hr sessions + 1x 1 hr one-on-one coaching session via Zoom (included in session cost) – $375+GST per session – min 12 / max 16 participants.


Effective Event Management

Westpac Chopper Gala - Christchurch Town HallSuper human organisation and multi-tasking abilities, creative flair and a heap of ingenuity are just some of the things required for effective event management.  Immerse yourself in this intensive one day workshop, designed for PA’s, EA’s, small business owners or part time event organisers, to acquire necessary practical skills and knowledge for planning and delivering successful and measurable events, conferences and meetings, using the Collective Concepts unique four step approach to event management.

Delivery methods available:

  • One-on-one coaching, either face to face or via Zoom
  • Workplace training, either face to face or via Zoom
  • Group workshop

Topics include:

  • Event design and setting clear objectives
  • Preparing event planning timelines and action plans
  • Planning for an excellent attendee experience
  • Setting and managing the event budget
  • Funding, sponsorship and partnerships
  • Consents, integrated health and safety practices and contingency plans
  • Choosing the right venue
  • Selecting, contracting and co-ordinating multiple suppliers
  • Selecting speakers and entertainment
  • Event styling and customising your event
  • Marketing your event
  • Stress free on the day coordination tips
  • Event close out, reporting and evaluation
  • Tips, tricks and tools for running a successful event


  • One-on-one coaching and workplace training: From $375+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
  • Group Workshop: 1x 1 day (6.5 hour session) – $849+GST per session – min 12 / max 16 participants per session.


Contact us to discuss your industry consultation and training needs today!


Consultation and training through the Regional Business Partner Voucher Funding Schemes

Collective Concepts Industry Training and Consultation

*Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Management Capability Development Vouchers are only available through the Regional Business Partner Network (RBP) Growth Advisors.

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to

**Consultations and training will return to face to face where required for local clients when COVID-19 restrictions allow.


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