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Industry Consultation & Training

Consultation and training for Tourism, Hospitality and Event Businesses

Collective Concepts now offer consultation and industry training on a range of topics within our areas of specialty and real world experience. Consultation and training is designed for Tourism, Hospitality and Event business owners and/or managers who wish to grow their own capability while building robust systems within their businesses.

We welcome the opportunity to tailor our services to your unique situation or we have a range of workshops to choose from, that are also registered for provision through the Regional Business Partner Network Management Capability Development Voucher Fund*.

Contact us to discuss your consultation and training needs today!

 

COVID 19: Marketing strategy to support business continuity for tourism and hospitality businessesCollective Concepts Digital Marketing

The hospitality and tourism industries are being faced with many challenges due to the international COVID-19 response.

Face the challenge head on with one-on-one marketing strategy consultation and support, delivered via Zoom (or in person at Level 2), and gather practical tools and advice to develop, implement and measure a marketing strategy that aligns with your business goals to future proof your business, and reach new markets.

Your personal consultancy plan for development of your marketing strategy will be created following an initial consultation. This will focus on your immediate needs and/or challenges to support business continuity throughout the COVID-19 response, while allowing flexibility as markets are re-established and the New Zealand border reopens.

Delivery method available:

  • One-on-one consultancy, via Zoom or in-person from Level 2

Expertise:

  • Business strategy and goal setting for operating in the COVID-19 recovery phase
  • Identifying, reaching and attracting new markets and audiences
  • Digital marketing strategy
  • Content creation and planning
  • Competitor benchmarking
  • Advice on digital and traditional marketing mediums to support your goals and reach your target audience
  • Recommendations on allocating your digital and traditional advertising budget, and how to measure the results
  • Website optimisation: SEO tips (Search Engine Optimisation), conversion funnel, keywords to use, etc.
  • Email marketing

Costs:

  • One-on-one consultation and preparation of your marketing strategy: $175+GST per hour

 

COVID-19: Strategic Human Resource Response for Hospitality & Tourism Managers Collective Concepts Industry Training and Consultation

The hospitality & tourism industries are being faced with many challenges due to the international COVID-19 response.

Face the challenge head on with one-on-one coaching sessions, delivered via Zoom, and gather practical tools and advice to develop and align your immediate business and human resource strategies and processes to future proof your business.

Your personal coaching plan will be developed following an initial consultation. This will include suggested topics for discussion based on your immediate needs and/or challenges, action points for implementing processes or tools into your business, suggested frequency and number of coaching sessions.

Delivery method available:

  • One-on-one coaching and advice, via Zoom

Topics available:

  • Strategic human resource response to COVID-19
  • Human resource leadership
  • Tips for building a positive organisational culture during a crisis
  • Job analysis for future business planning
  • Building processes for future recruitment, selection, onboarding, training and development
  • Rostering
  • Employee retention – wage and leave subsidy options for employers
  • Navigating redundancies
  • Employment Relations Act 2000 and tools for success

Cost*:

  • One-on-one coaching and advice: $175+GST per hour

 

Digital Marketing Strategy for the Domestic Tourism & Hospitality Market

Developing a robust digital marketing strategy for the domestic tourism and hospitality market will keep you focussed and grow your business. This intensive, hands-on workshop is designed for tourism and hospitality business owners and managers who want to embed best practice digital marketing practices into their everyday business, develop products or services suited to the domestic market and attract new and repeat business.

Workshop participants will leave with actionable steps, resources and tips for implementing an achievable digital marketing strategy into their own workplace.

Delivery methods available:

  • One-on-one coaching, either face to face or via Zoom
  • Workplace training, either face to face or via Zoom
  • Group workshop

 Topics include:

  • Overview of online marketing and social media platform trends
  • Web based marketing and the importance of website SEO
  • Understanding analytics
  • Social media platform audit
  • Tools for developing a digital marketing strategy
  • Competitor bench marking
  • Targeting new markets
  • Tips for using digital marketing as a product development tool for the domestic tourism and hospitality market
  • Apps for building a valuable database
  • Newsletters and blogs
  • Joint promotions
  • Integrating the online and offline customer experience
  • Overview of paid digital advertising possibilities
  • Overview of distribution channels for your business
  • When and what to outsource

Following the workshop, participants will be provided with a 1.5 hour one-on-one coaching session to assist with implementing their own digital marketing strategy into their business.

Cost*:

  • One-on-one coaching and workplace training: From $175+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
  • Group Workshop: 1x 1 day (6.5 hour session) + 1x 1.5 hr one-on-one coaching session via Zoom – $899+GST per session – min 12 / max 20 participants per session.

 

Managing Costs and Maximising Revenue Opportunities for Hospitality Managers Collective Concepts Industry Training and Consultation

Hospitality is a dynamic industry and to take your hospitality business to the next level requires skill and careful management by competent leaders. Cost management is a vitally important skill for all hospitality business owners and managers to master to ensure the profitability and longevity of their business.

Throughout the workshop series participants will gain practical skills to monitor and manage costs and develop strategies to maximise profits without sacrificing the quality of the guest experience.  Participants will leave with business tools to implement measurable changes onto their businesses.

Delivery methods available:

  • One-on-one coaching, either face to face or via Zoom
  • Workplace training, either face to face or via Zoom
  • Group workshop

This hands-on workshop is broken into four sessions:

  • Session 1:  Understanding hospitality control systems
  • Session 2:  Beverage management: list planning, costings, stock control and technology
  • Session 3:  Menu management: food costing, menu engineering and technology
  • Session 4:  Maximising revenue opportunities: sales skills and staff incentives

Following the workshop series, participants will be provided with a 1 hour one-on-one coaching session to answer any business specific questions to aid implementing the session based learning into their business or to discuss or remedy an existing challenge.

Cost*:

  • One-on-one coaching and workplace training: From $175+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
  • Group Workshop: 4 x 3.5 hr sessions + 1x 1 hr one-on-one coaching session via Zoom (included in session cost) – $375+GST per session – min 12 / max 20 participants.

 

Effective Event Management

Super human organisation and multi-tasking abilities, creative flair and a heap of ingenuity are just some of the things required for effective event management.  Immerse yourself in this intensive one day workshop, designed for PA’s, EA’s, small business owners or part time event organisers, to acquire necessary practical skills and knowledge for planning and delivering successful and measurable events, conferences and meetings, using the Collective Concepts unique four step approach to event management.

Delivery methods available:

  • One-on-one coaching, either face to face or via Zoom
  • Workplace training, either face to face or via Zoom
  • Group workshop

Topics include:

  • Event design and setting clear objectives
  • Preparing event planning timelines and action plans
  • Planning for an excellent attendee experience
  • Setting and managing the event budget
  • Funding, sponsorship and partnerships
  • Consents, integrated health and safety practices and contingency plans
  • Choosing the right venue
  • Selecting, contracting and co-ordinating multiple suppliers
  • Selecting speakers and entertainment
  • Event styling and customising your event
  • Marketing your event
  • Stress free on the day coordination tips
  • Event close out, reporting and evaluation
  • Tips, tricks and tools for running a successful event

Cost*:

  • One-on-one coaching and workplace training: From $175+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
  • Group Workshop: 1x 1 day (6.5 hour session) – $799+GST per session – min 12 / max 20 participants per session.

 

Strategic Human Resource Management for Hospitality & Tourism Managers Collective Concepts Industry Training and Consultation

The hospitality & tourism industries are faced with many challenges when it comes to sourcing, training and retaining staff.  This workshop series aims to provide participants with the practical tools and advice to align their business strategy and human resource processes in order to unlock an organisational culture that celebrates high performance, lower turnover, increased revenue and customer satisfaction.

Workshop participants will leave with actionable steps, resources and tips for overcoming challenges, to implement a successful strategic human resource model into their own workplace.

Delivery methods available:

  • One-on-one coaching, either face to face or via Zoom
  • Workplace training, either face to face or via Zoom
  • Group workshop

Topics include:

  • The unique nature of the hospitality and tourism industry, and the impact on HRM
  • Promoting hospitality and tourism careers
  • Strategic human resource management
  • Human resource leadership
  • Tips for building a positive organisational culture
  • Job analysis
  • Building processes for recruitment, selection, onboarding, training and development
  • Performance management and managing Conflict
  • The link between motivation and productivity
  • Employee retention
  • Employment Relations Act 2000 and tools for success

This hands-on workshop is broken into four sessions:

  • Session 1: Strategic human resource management and organisational culture
  • Session 2: Job analysis, recruitment and selection
  • Session 3: On-boarding and on the job training
  • Session 4: managing high performance teams

Following the workshop series, participants will be provided with a 1 hour one-on-one coaching session to assist with implementing their own strategy human resource practices into their business.

Cost*:

  • One-on-one coaching and workplace training: From $175+GST per hour based upon individual requirements and/or number of participants. Travel costs may apply.
  • Group Workshop: 4 x 3.5 hr sessions + 1x 1 hr one-on-one coaching session via Zoom (included in session cost) – $375+GST per session – min 12 / max 20 participants.

 

Contact us to discuss your industry consultation and training needs today!

 

*Consultation and training through the Regional Business Partner Network Management Capability Development Voucher Fund

*Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers. Management Capability Development Vouchers are only available through the Regional Business Partner Network (RBP) Growth Advisors.

Vouchers may be provided to a business where the Growth Advisors have identified a need for management training as part of an action plan to support the business owner to grow and innovate their business.

For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz

**Consultations and training will return to face to face where required for local clients when COVID-19 restrictions allow.

 

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