Business Growth & Development for Tourism, Hospitality & Event Businesses
Collective Concepts will work with tourism, hospitality and event businesses to assess their needs and opportunities and put together a recommended action plan and cost summary. Once that is completed we can begin the process of helping them to achieve their business growth goals through bespoke solutions in the following areas:
- Business planning, marketing, and strategy development to assist in developing key performance indicators and measures
- Human resource planning and training – including leadership and personal growth strategies
- Full marketing plans
- Sales calls to potential clients conducted on your behalf
- Market research to aid a targeted sales plan
- Client education of specific products & services
- Event and sponsorship management training and resources
- Media & public relations training and resources
- Implementing key systems to improve overall profitability
Please view our available programmes and courses for Business Growth assistance below or Contact Us for an obligation free discussion today.
BUSINESS COACHING & MENTORING PROGRAMME
In conjunction with Business Coaching New Zealand, Collective Concepts are now providing a business coaching and mentoring programme for Hospitality and Tourism businesses.
The programme is based around a 26 week model where Collective Concepts and Business Coaching New Zealand will work with your business to set goals, implement action plans and increase your overall business success through areas such as Recruitment & Selection, System & Financial Analysis and Marketing, all specific and relevant to Hospitality and Tourism businesses.
Your business may be eleigible for business capability funding through NZTE. Please ask us how.
Contact Us for an obligation free discussion about how Collective Concepts and Business Coaching New Zealand can help you achieve your business growth goals.
Collective Concepts also offers the following short courses and in-house training options:
Recruitment, Selection and Performance Management for Hospitality Managers
The hospitality industry is faced with many challenges when it comes to sourcing and retaining hospitality personnel. This means that hospitality managers need to explore new markets and methods for attracting and retaining employees. This course aims to give participants a better understanding of human resources within a hospitality organisation and will offer practical tips and advice on overcoming challenges faced such as personnel shortages, best ways to recruit, reducing staff turnover and employee appraisals and professional development. Course participants will go away with a useful model to implement in their own workplace.
Course participants will explore topics from a broad range of subject areas, for example: (subject to change based out candidate requirements)
• Models of human resources management
• The link between motivation and productivity
• The nature of human resources leadership
• Conflict
• Hospitality careers
• Turnover
• Age, gender, lookism, class, ethnicity
• Recruitment, Selection, Orientation, Training and Development
• Labour Market structural issues
• Employee retention
Two course sessions required:
Session 1: Recruitment & selection strategies / planning including orientation
Session 2: Performance management and on job training
Cost:
2 x 4 hr sessions – $175+GST per session – min 12 / max 20 participants.
One-on-one training and small workplace group based training also available. Price varies between $120+GST – $160+GST per hour depending on requirements and number of participants.
Contact Us to book.
Effective Marketing Strategies for the Domestic Tourism Market
Successful domestic tourism marketing strategies will increase awareness of your destination and in turn increase visitors and revenue for your business. A well put together marketing plan is essential for any tourism business and is key to long term success and profitability. This course is designed for tourism business owners and managers and will cover the best marketing strategies to increase domestic tourism and spur repeat business.
Course participants will explore topics such as: (subject to change based out candidate requirements)
• Setting your price
• Customer relationship management
• Effective advertising
• Web based marketing and the importance of an effective website
• Social media marketing
• Newsletters and blogs
• Joint promotions
• Customer feedback, evaluating and managing the customer experience
• How to write a media release
The above topics will be split into two sessions. Following attendance at both sessions you will be provided with 2 hours of one-on-one coaching to assist with implementing your own 6-12 month marketing strategy based on the learning from the sessions.
Course participants will also be presented with handy templates and other resources relevant to the topics above that can be utilised in their own business.
Cost:
2 x 4hr sessions + 2 hr one-on-one coaching session – $225+GST per session (includes coaching session, participant must attend both sessions before completing one-on-one coaching session) – min 12 / max 20 participants per session. **Travel expenses may apply for coaching session.
One-on-one training and small workplace group based training also available. Price varies between $120+GST – $160+GST per hour depending on requirements and number of participants.
Contact Us to book.
Managing Costs and Maximising Revenue Opportunities for Hospitality Managers
Hospitality is a dynamic industry and therefore to take your hospitality business to the next level or in new directions requires an educated next generation of leaders. Yield management is a vitally important skill for all hospitality business owners and managers to have and will ensure the longevity of your business.
Throughout the four sessions course participants will learn about the importance of monitoring and minimising food and labour costs and how to maximise profits without sacrificing quality of food or service. The course will give you the business tools to help you succeed such as menu costing formulas that work. The one-on-one coaching will assist with implementing the session based learning into your own business or could also be used to discuss or remedy an existing problem.
Four course sessions required:
Session 1: Understanding hospitality control systems
Session 2: Beverage management (list planning / costings / stock management / staff costs)
Session 3: Menu management (food cost / menu engineering / staff costs)
Session 4: Maximising revenue opportunities – sales skills and staff incentives
Cost:
4 x 3hr sessions + 2 hr one-on-one coaching session – $155+GST per session (includes coaching session, participant must attend all sessions before completing one-on-one coaching session) – min 12 / max 20 participants per session. **Travel expenses may apply for coaching session.
One-on-one training and small workplace group based training also available. Price varies between $120+GST – $160+GST per hour depending on requirements and number of participants.
Contact Us to book.
Effective Event Management
Super organisation and multi-tasking abilities, creative flair and ingenuity are just some of the things required for effective event management. Everything else required can be acquired at this one day intensive course, designed to teach PA’s, EA’s, small business owners or any other part time event organisers the necessary skills for executing successful corporate or public events to be remembered.
Learning Outcomes:
1. Understanding the event management process
2. How to plan effective corporate meetings and events
3. Understand principals of public events / festival planning
4. Tips, tricks and tools for a successful event
Course participants will explore topics such as: (subject to change based out candidate requirements)
• Planning timelines and action plans
• Managing an event budget
• Funding and sponsorship
• Consents, risk identification and contingency plans
• How to select and co-ordinate multiple suppliers
• Choosing a venue to suit your needs
• Selecting speakers and entertainment
• Marketing your event
• Implementation
• Reporting and event evaluation
Cost:
1 x 6.5hr session – $325+GST per session, min 12 / max 20 participants
One-on-one training and small workplace group based training also available. Price varies between $120+GST – $160+GST per hour depending on requirements and number of participants.
Contact Us to book.
Talk to Collective Concepts about how your business could be eligible for business capability funding through NZTE for the above courses.